Boat on water

Brokers Sell More Boats With Online Auctions!

You stay in control, you set the reserve, we drive buyers straight to you.

One-off listing fee $600+GST. No buyer or seller commission

Listings are only accepted via Brokers. Contact us to find a participating broker in your area.

Keep Control. Gain Exposure.
Sell Smarter.

Effortless Online Auctions from BoatsOnline dealer login area.

  • You stay in control - set the reserve, manage the listing, and retain possession of the boat.
  • List quickly from your existing Boats Online account auction synced automatically
  • One additional relist if unsold. If your boat doesn't sell the first time, you can relist for a second auction at no extra cost, giving you a chance to review interest and discuss pricing with the seller.
  • Auctions promoted locally via social media with targeted online marketing. plus email alerts sent to the boatsonline watch lists and our extensive base of registered bidders.
  • Full transparency. See bidder activity, and receive winning and under-bidder details for follow-up.

Simple Process. Full Control.

1

Log in to Boats Online

Change your listing to 'Auction by Boat Auctions Online' and your listing syncs automatically.
2

Set Your Reserve

You choose the minimum price; no boat sells below your reserve.
3

Auction Runs Online

You and/or the seller retain possession of the boat throughout. Buyers register securely via our trusted eWAY payment system.
4

Receive Buyer Details

After the auction, you get the winning bidder's info to settle payment and handover. Also receive under-bidder info for follow-up if the boat doesn't sell.
5

Re-list if Needed

Unsold? One free re-list if your reserve is not met. Use the results from the first auction to advise the seller on adjusting the reserve if needed.

Watch How Easy It Is To List Your Boat!

Listing your boat takes just a few clicks from your BoatsOnline account. Watch the video to see exactly how simple it is.

Why Brokers Love Our Auctions

Technology

Full Control

You manage the listing, set the reserve, and stay in possession of the boat.

Boosted Exposure

Paid social media promotion drives buyers to your auction listing & company.

No Commissions

One listing fee only. Buyer pays full bid price.

Quick & Simple

List straight from your BoatsOnline account.

Transparent Auction Timelines

Every auction follows a clear, published schedule, giving you predictable timing for bidding and settlement.

Follow-Up Opportunities

Access under-bidders to work with the buyers up and close the sale post-auction.

Trusted Platform

Australian owned and operated, designed for brokers. You are our customer.

Boat keys handover

Sell with Confidence!

  • Do I lose control of my boat?

    Never. You set the reserve, manage the listing, and retain possession throughout the auction.

  • Who handles payment?

    You do, using your own trust account or payment process. We provide winning bidder contact info to settle directly.

  • What if my boat doesn't sell?

    You can re-list it for a second auction for free. You also get under-bidder details to approach potential buyers directly.

  • Does the auction platform charge commission?

    Only a one-off non-refundable $600 + GST listing fee. No auction platform commission applies.

  • Do I need to be tech-savvy?

    No. Auctions are listed directly from your Boats Online account with just a few clicks. We handle the rest.

  • Can I change the reserve if my boat doesn't sell?

    Yes, after an unsuccessful auction, you can review interest and discuss reserve adjustments with the seller before re-listing.

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Start Selling Smarter Today

List your boats for auction, stay in control, reach more buyers, and sell with confidence.